Marketing and Marketing Communication Programmes


Studying Marketing and Marketing Communication
Marketing	Marketing and Marketing Communication Discipline Leader Dr Raja Peter
The Marketing programmes provide a sound knowledge of marketing principles and their application, along with insights into thinking analytically about marketing problems. Bachelor of Business Studies (BBS) Major in Marketing Graduate Diploma in Business Studies, Endorsed in Marketing Postgraduate Courses in Marketing Marketing Bulletin refereed academic marketing journal ISSN 1176-645X The Marketing Bulletin is a refereed academic marketing journal that provides a forum for reporting research and disseminating ideas relating to the theory and practice of marketing and marketing research. The Marketing Bulletin is listed in the Australian Department of Education, Science and Training's (DEST) Register of Refereed Journals.

Marketing Communication
Majoring in marketing communication provides you with an understanding of the terminology and assumptions within marketing communication practice, along with insights into effective and ethical approaches within that discipline. You will also be able to apply central tenets of marketing communication theory to analyse and critique workplace practice. Find out about studying marketing communication at Massey University in Albany, Wellington, Manawatu and by distance learning in either the Bachelor of Communication or the Bachelor of Business Studies.